Share your love for women’s nonprofits this month
Philanthropic giving by individual Americans has been steadily increasing. According to National Philanthropic Trust, Americans gave $427.71 billion in 2018 (a 0.7% increase from 2017) and the largest source of charitable giving was by individuals at $292.09 billion (68% of total giving).
Nonprofits helping women and girls may have been gaining visibility, but they receive a small percentage of the charitable dollars. According to The Women & Girls Index: Measuring Giving to Women’s and Girls’ Causes by the Women’s Philanthropy Institute at Indiana University Lilly Family School of Philanthropy found that in 2016 more than 45,000 organizations dedicated to women and girls received a total of $6.3 billion — only 1.6% of charitable giving.
The WINGS team believes it is time to change that. Here are 4 ways you can show your love for women’s organizations this month:
Donate your time and talent by volunteering
Over 77 million (30%) adult Americans volunteer their time, talents, and energy to making a difference. Most women’s and girls’ nonprofits can use volunteers’ expertise and support all year long. This month is a good time to reach out your local women’s or girls’ organizations to determine where they could use a helping hand.
Donate your Treasure
Philanthropy is not just the domain of the wealthy. Small financial contributions are impactful. According to the study, Women and Giving by Fidelity Charitable, 55 percent of millennials support a wide variety of causes, but may be diluting their impact by giving to too many charities. This month is a good time to make a list of your giving priorities and save the majority of your giving budget for 2020 for the issues you care most about.
Become a voice for the organizations you love
According to the study by Fidelity Charitable, 51% of millennial women encourage others to donate to the charities they do by posting success stories on social media to inspire friends, family and potential donors. Donate your voice this month to advocating and educating others about women’s and girls’ issues. You could start small by sharing a post or a news article as way to inform and inspire.
Leverage your personal and professional Network for a cause
According to the Millennial Impact Project, 75 percent of Millennials say they share content on social media. Recognize the incredible influence and potential your network carries. This Feb, recognize the influence you have online, in social networks, in your relationships, and at your workplace. Introduce two people in your network to a women’s organization you are passionate about.
About the Author:
Sheeba Madan Loewinger is the Business Manager at Little Silver Foot Care. She has a multi-faceted background in marketing and communications. She is a mentee of the WINGS Signature Program 2019 cohort.